Apple Is At It Again
December 7th, 2007By Sharifa Love-Schnur
Apple is at it again. And of course by at it again, I mean always at it. Flashy new designs of the iPod Nano, and new iPod Touch. Reduced prices of iPhones sparked an uproar. The release of operating system Leopard touting “300+ new features” was highly anticipated and has been well received. But more than anything, iPod is back at commercials.
I don’t know anyone who hasn’t been hit over the head with the new iTouch commercial with the bopping pop-ish sound and the catch refrain of “music is my boyfriend, music is my imaginary friend.” After being bludgeoned one time too many with the commercial, I decided to do the standard Google search of lyrics to see what the song was and who it was by. To my surprise I found the title of the seemingly innocuous song is Music is My Hot Hot Sex.
This clearly demanded further investigation.
The band Cansei de Ser Sexy has apparently been around for a bit, founded in 2003, a seeming departure from Apple’s penchant for hopping onto new band about to be released al la M.I.A. Another look shows that Cansei de Ser Sexy (meaning “Tired of Being Sexy” in Portuguese) has recently been signed to the American preeminent Indie label, SubPop, and are on a European tour. One can only assume a US release is forthcoming; I guess Apple got on it again.
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